January-February 2004 — PRINT EDITION    
 
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Book Value

Who Owns Tomorrow?
7 Secrets for the Future of Business
By Richard Worzel
Viking Canada, $37.00

In Who Owns Tomorrow? Worzel makes no claim on a predictable future; he simply alleges to have an exceptional ability to help us plan intelligently for the infinitely possible futures ahead. By asking the right questions about the nature of change as the global economy and technology evolve, by understanding that the opposite of "smart" in business is not "dumb" but an intellectual "laziness" that will have to be addressed if success is to be contemplated, the business leader will be better prepared to adapt to an uncertain future.

As to Who Owns Tomorrow? it's anyone's guess, but it's most likely those of us who try not to leave the future to more chance than is absolutely necessary. In a nutshell, Worzel's 7 Secrets rely on our ability to understand that the best way to predict the future is to create it. You just have to plan diligently for as many most-likely contingencies as possible. (Worzel, slipping into futurizing, will help you with this daunting challenge.) Having done that, you will be better equipped to successfully invent or influence your business future.

Rob Colapinto