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 Q I would like a website for my business. Where do I start?
A Getting online starts with deciding on what you want on your site. Just follow
these steps:
Outline content. Make a list of services you wish to present, such as tax preparation,
estate planning, bookkeeping. Will there be a newsletter, active reporting or industry news? The greater the
service, the more time and money will be spent.
Get in touch. Contact an Internet e-business consultant or a Web design firm to initiate
the design phase. Contact information can usually be found at the foot of professionally designed
websites.Consult with a designer. The designer will ask you questions about presentation (Flash animation,
sound, multimedia) and functionality (ease of updating content, adding a weblog, forums). Point out CA sites
you like.
Get a host. Next, your designer will help you find a hosting company that can fulfill
your needs.
Present information. Now, you need todeliver the information you want online: corporate
history, employee biographies, contacts, industry links, press releases and media clippings plus your
corporate colours, logos and imagery. From there, it’s a matter of time. View and review prototype designs,
implement the necessary changes and launch your website for all the world to see.
Mark Hinkley is a Web designer with seven years’ experience. E-mail: m.a.hinkley@gmail.com
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