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By Steve Brearton
Illustration: Seth
Footloose on the jobfront
In the ’80s, we witnessed job applicants who offered to get a prospective employer’s logo tattooed
on their arm to indicate their loyalty if hired. Those days seem long gone.
0 Percentage reduction in staff retention by manufacturing firms that
offered employee-friendly perks and benefits compared with those that did not, according to a 2003 Statistics
Canada study. Manufacturers that began offering profit sharing or work arrangements in the ’70s to increase
employee loyalty were found to have lost more staff.
2 out of 3 Number of Canadian employees who constantly update their résumés, according to
a 2004 survey by human resources consultants Watson Wyatt.
5th Rank of loyalty among qualities most valued by CEOs worldwide in a 1990 poll.
Honesty, ability, cooperation and initiative all ranked higher.
16 Rank of Canadian employees in loyalty to their firms among 32 industrialized
countries, according to management forecasters Walker Information Global Network and research group Hudson
Institute, in 2000. The survey found fewer than 15% of Canadian workers were “truly loyal.”
13 Percentage decrease in Canadian workers’ commitment to employers between 1991 and
2000, according to Watson Wyatt. Among the most content workers were those in the high-tech and financial
sectors.
58 Percentage of workers actively looking for new jobs or who would consider a job offer,
according to a 2001 study. “If you want loyalty, you should get a cocker spaniel,” said Conference Board of
Canada economist Prem Benimadhu at the time.
71 Percentage of Canadian workers under 40 who would prefer to be loyal to a single
employer for their entire career if treated properly, according to a 2005 survey by researcher John Izzo.
 $65,000 to $74,000 Salary range of the most
loyal employees, according to a 2000 survey of workers by Michigan-based Loyalty Institute.
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