Book Value

How to Make Money Online With eBay, Yahoo! & Google
Peter Kent and Jill K. Finlayson
McGraw Hill, $39.95

This step-by-step visual guide by Peter Kent and Jill Finlayson walks you through the web of links and loops to boost revenue online.

The process – like a "three legged stool" – with each leg essential for business, marries the Internet powers of eBay, Google and Yahoo!'s e-commerce tools. Not just a basic guide, the book extensively covers a multitude of small details that would benefit online vendors

The densely written, 29-chapter book is split into three main parts: Part I, working through eBay, Part II, creating a Yahoo! store, and Part III, using Google to boost traffic. The book is a how-to on building your business online to boost sales and manage inventory across multiple sales channels. The use of a small font is not easy on the eyes but the text is abundant.

Smattered throughout the book are numerous handy "tips" that offer readers practical information that many online users may not be aware of. As well, walk-through explanations of how to set up an effective online account are provided.

Although the up-to-date methods and tools may not last long on the technology shelf, the book offers today's entrepreneur a wealth of practical, hands-on advice.

- Diana Cawfield